ONE OWNER. TWO BRANDS. ONE SEAMLESS ECOSYSTEM.
ONE OWNER. TWO BRANDS. ONE SEAMLESS ECOSYSTEM.
THE BRIEF
Reimagine the digital presence of Dayla Arabella, Inc.—a 20+ year PR and event planning company—while launching its newly formed sister brand, Bella Adventures, a high-end group travel agency. The challenge: create two distinct brands that could stand confidently on their own, yet work in harmony to reflect the natural overlap between events and travel.
CHALLENGE 1: CLARITY FOR A LEGACY BRAND
Dayla Arabella had built a strong reputation, but faced a familiar hurdle: “What exactly do you do?”
The new website needed to answer that question instantly. Through bold headlines, striking visuals, and streamlined navigation, we distilled complex offerings into a clear, compelling story. The refresh extended to a new logo—modernizing the brand while honoring its legacy.
CHALLENGE 2: BUILDING A BRAND FROM THE GROUND UP
With the launch of Bella Adventures in 2024, we had the opportunity to create a brand from scratch—one that felt elevated, aspirational, and experience-driven. At the same time, it needed to feel inherently connected to its sister company. Because in this world, events often require travel, and travel often inspires events.
THE SOLUTION: INDEPENDENT, YET INTERCONNECTED
We designed two distinct digital experiences—each with its own voice, aesthetic, and audience—while ensuring a cohesive visual language and tone across both. Strategic cross-linking, thoughtful UX, and integrated messaging allow users to seamlessly move between brands, turning two businesses into one fluid client journey.
̌ Scroll down to explore both brands, their identities, and the digital experiences that bring them together.
